What are Cookies?
When you visit our website, BW or an authorized third party may send you a cookie. Cookies are small text files that may be placed on your device, i.e., in your browser directory. When a website is accessed, a cookie that is placed on a device will send information to the party that has placed the cookie. Cookies are extremely common and used on a number of website. Each cookie will typically contain the name of the domain from which the cookie has come, the “lifetime” of the cookie, and a value (usually a unique number). For a more thorough explanation of what cookies are and how they operate, please visit www.aboutcookies.org.
Why are Cookies useful?
Cookies allow a website owner to do useful things; for example, a cookie would permit a website owner to find out whether a computer (and probably its user) has visited the site previously. In general, the purpose of cookies is to improve the performance of the website and the user’s experience in using that website. Cookies help to make a website work more efficient, enable extra functionality, and provide website owners with additional information about your visit to a website. Cookies also allow a website owner to track overall site usage and determine areas that users prefer. Cookies help make the user’s visit to a website easier by recognizing the user upon return and providing a customized experience.
First Party and Third Party Cookies
Session and Persistent Cookies
Our website may place session and persistent cookies on your device. Whereas the difference between a first party and third party cookie relates to the party controlling the initial placement of the cookie on your device, the difference between a session and a persistent cookie relates to the length of time the cookie lasts. Session cookies are cookies that typically last for as long as you are using your browser, or browser session. When you end your browser session, the cookie expires. Persistent cookies, as the name implies, are persistent and will last after you close your browser. This allows for quicker and often more convenient access to our website.
Linking of Cookie data with other data
Information gathered through usage of a cookie is not linked to any direct personal identifiers (e.g., your name or e-mail address), unless you submit personal data on our website. Once you submit personal data on our website (e.g., by signing up to receive information from us) we may link such personal data with cookies or other data that are associated with your visit(s) to our website. Before we do so, we will notify you of this fact and seek your consent or grant you a right to object, if required by applicable law.
Cookies used on our website
The following table lists the cookies that we use on our website:
Disabling, Deleting, or Opting-Out of Cookies
If you do not want to have cookies placed on your device, many of them offer ways to opt-out. Where possible, we have provided a link in the above table that explains how to opt-out of that third party serving you cookies.
However, please note that if you disable cookies, you may not be able to use the full functionality of our website. In particular, you may have limited access to some areas or be transitioned to a different experience.
There are other technologies that perform a similar function to cookies. These include web beacons and clear gifs. These are often used in conjunction with cookies to help a website owner understand its users better. When we send you newsletters or other messages, we use these technologies as follows so that we can track e-mail open and click rates: In order to determine a user’s ability to receive HTML e-mail in addition to whether or not an e-mail has been opened, BW includes a “web beacon” in the majority of HTML e-mail messages we send. A web beacon (actually a small .gif image) is activated when an HTML e-mail is opened via a request for the image on our servers. This capability helps BW send e-mail in a format that users can read and enables BW to track the aggregate number of e-mails opened. The web beacon does not collect any personal data. Users that do not want to receive e-mail messages with web beacons can choose to receive their e-mails in text (non-HTML) format.
Last revised: [November 5, 2018]